As illustrated in my best-selling book called ‘The Psychology of the Sports Uniform’, the most underestimated contributor to a sporting team or individual’s success or failure, is the sports uniform.
The correlation between the sports uniform and success or failure can no longer be ignored.
The psychological power of the sports uniform is the 1% winning edge, astonishingly, not tapped into yet. The sports uniform is the final frontier in gaining that 1% winning edge, that will allow a team, or individual, to maximize their performance.